AI Optometry

How AI could affect optometry


Artificial intelligence (AI) still sounds like a hugely futuristic concept, bringing to mind the idea of sentient robots and self-aware super computers. But the truth is that AI is not something of the future – it is very much a part of the present. AI is commonplace in many of the services we use on [...]

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Optical store marketing tipcs

Five easy ideas for better optical store marketing


Getting your marketing right is vital to an eyecare or optical store – it can make a huge difference in your ability not only to retain your current customers, but also attract new ones. Here we present five easy ways that you can market your optical store more effectively. Put time into your display It [...]

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Data under the Microscope

Common management challenges in healthcare


There are many challenges facing eyecare, and the healthcare sector more generally. Naturally, it is the job of leaders and management to face and overcome these challenges to ensure patients are served as best as possible, and that the business is able to succeed and thrive. Here we take a look at five of the [...]

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Social media icons

How to better use social media in eyecare


There can be no doubt that social media is becoming ever more important in society. In the digital age where just about everyone has a smartphone and access to the internet, it is natural that this technology has become important in all of the various parts of people’s lives. And while eyecare – and healthcare [...]

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How I Set My Independent Optometry Practice Apart And Beat The Corporate Box Stores


Most optometry practices by definition are ‘average’. They look the same. They are run the same. They have the same problems. And they achieve the same average results. That’s because the ‘average practice’ owner spends their time watching and copying what everyone else is doing. And they keep doing things the way they have always [...]

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How to Harness the Power of Community for Marketing


All independent businesses face a marketplace that is geared around well-known brands with large marketing budgets. This is true for optometrists just as it with any other industry. The challenge that this creates is something that you need to overcome – and one of the best ways to do so is by harnessing the power [...]

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Customer Service Tips to Help You Retain Clients


Customer service plays an absolutely crucial role in allowing independent businesses to retain their current clients. This is certainly true in the optometry and eyecare sector, as customers and patients are looking for the personal touch and an optometrist that they can trust. It is essential then that you are doing everything you can to [...]

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Optician suggest glasses. Closeup showing many eyeglasses in background.

Three free marketing ideas for independent optometrists


If you run an independent optometrist, you need to be doing everything you can to help your business grow and succeed. But many worry that trying new marketing ideas will cost a lot of money without drumming up any new business. So, here we present three great marketing ideas that can really benefit you. Better [...]

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Congratulations to Our Winners!


  Practice of the Year Winner 2019, as voted by OSA members at the conference, is Diamond Member Jim Bottomley, Bottomley Opticians. Jim is a third generation Bottomley and is making amazing strides since taking over the helm of the practice his grandfather started. Congratulations Jim on your well-deserved win. Jim’s prize includes a consulting [...]

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Retail sales optometrist

Five tips to boost retail sales in your optometrists


All optometrists would like to make more retail sales – and sometimes this can feel frustratingly out of reach. Here we take a look at five ways you can boost your sales. 1. Don’t make them wait One thing that can be a major problem for retail stores is the issue of customers who want [...]

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