Retail sales optometrist

Five tips to boost retail sales in your optometrists


All optometrists would like to make more retail sales – and sometimes this can feel frustratingly out of reach. Here we take a look at five ways you can boost your sales. 1. Don’t make them wait One thing that can be a major problem for retail stores is the issue of customers who want [...]

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The 5th Annual Optical Success Academy conference


It was great to see so many like-minded independent optometrists at the 5th Annual Optical Success Academy conference. The OSA community is growing and going from strength to strength! We had over 100 members at the conference, and spent 3 days completely focused on ‘building a better business’. So many conferences are designed to help [...]

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Website SEO tips

How your website can make or break your business


There’s no doubt that in the past 20 years, having a website for your organisation has gone from a relatively niche practice to something that virtually no business can do without. And this is definitely the case for optometry and eyecare providers. Where once your business may have been able to promote itself purely through [...]

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OSA Marketing conference

Marketing channels you should be using


Some optometry businesses thrive on word-of-mouth, others utilise leaflets and other physical media – but what all eyecare practitioners have in common is that they could all benefit from extra marketing channels, and new ways to bring in customers. In this blog, we take a look at some of the digital marketing platforms that your [...]

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Social media icons

Five great tips on using social media for optometrists


The various social media platforms can present a huge variety of possibilities for optometrists. Whether you are looking to get more exposure and visibility for your business branding, or you are looking to provide the best possible customer services, these are possible with regularly updated social media profiles. Here are five fantastic tips that optometrists [...]

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How to better motivate your staff to improve your business


You might believe that providing excellent glasses and lenses is the only way for an optometrist to win loyal customers. But so much of what you do is nothing to do with the products you sell – it’s about the service that you provide. Your employees make a huge difference to the way that your [...]

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Consistency Pays For Smart Eye Care Practice Owners


Just like in golf, in business the majority of the rewards go to those who develop consistency. Anyone can do a terrific high-value dispense once in a while.

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