How to Harness the Power of Community for Marketing


All independent businesses face a marketplace that is geared around well-known brands with large marketing budgets. This is true for optometrists just as it with any other industry. The challenge that this creates is something that you need to overcome – and one of the best ways to do so is by harnessing the power [...]

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Customer Service Tips to Help You Retain Clients


Customer service plays an absolutely crucial role in allowing independent businesses to retain their current clients. This is certainly true in the optometry and eyecare sector, as customers and patients are looking for the personal touch and an optometrist that they can trust. It is essential then that you are doing everything you can to [...]

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Optician suggest glasses. Closeup showing many eyeglasses in background.

Three free marketing ideas for independent optometrists


If you run an independent optometrist, you need to be doing everything you can to help your business grow and succeed. But many worry that trying new marketing ideas will cost a lot of money without drumming up any new business. So, here we present three great marketing ideas that can really benefit you. Better [...]

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Website SEO tips

How your website can make or break your business


There’s no doubt that in the past 20 years, having a website for your organisation has gone from a relatively niche practice to something that virtually no business can do without. And this is definitely the case for optometry and eyecare providers. Where once your business may have been able to promote itself purely through [...]

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Marketing channels you should be using


Some optometry businesses thrive on word-of-mouth, others utilise leaflets and other physical media – but what all eyecare practitioners have in common is that they could all benefit from extra marketing channels, and new ways to bring in customers. In this blog, we take a look at some of the digital marketing platforms that your [...]

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Five great tips on using social media for optometrists


The various social media platforms can present a huge variety of possibilities for optometrists. Whether you are looking to get more exposure and visibility for your business branding, or you are looking to provide the best possible customer services, these are possible with regularly updated social media profiles. Here are five fantastic tips that optometrists [...]

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How to better motivate your staff to improve your business


You might believe that providing excellent glasses and lenses is the only way for an optometrist to win loyal customers. But so much of what you do is nothing to do with the products you sell – it’s about the service that you provide. Your employees make a huge difference to the way that your [...]

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Consistency Pays For Smart Eye Care Practice Owners


Just like in golf, in business the majority of the rewards go to those who develop consistency. Anyone can do a terrific high-value dispense once in a while.

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