Jason Kirk is the co-founder of Kirk and Kirk, a unique line of eyewear designed to inspire those who wear them. Their designs have been nominated for prominent design awards, widely written about in the media, they are sold in over 30 countries worldwide and are often seen on the red carpet and in popular TV series. Jason, along with his wife Karen Kirk, have been involved in as aspects of optics internationally, on the design and wholesale side, branding, marketing, opening and running retail stores and generally pushing the optical industry forward in every way he can.

On this episode Conor and Jason discuss:

• Why the story of your practice matters to your clients and patients
• How to make clients want to spend 1000 USD or GBP on eyewear
• The recent changes in the US and UK optical markets
• Frame buying tips
• How to get your team passionate about eyewear
• The key to live events and great trunk shows

And more!