Register Here To Get The Optical Success Academy Toolkit And Quick Start Guide

And Get 3 Months FREE Trial Membership in Optical Success Academy


The investment in the program is just 3 payments of $297 (each payment is 30 days apart).

After your 3 month free trial membership it will continue at $297 per month but you are not tied in and can cancel at any time.

You also have a 12-month money back guarantee which means if you feel you don’t get value from the program you can return everything and get your money back with no hassle.

Why I Created The Optical Success Academy

Since there are many practice building and marketing companies out there for independent opticians, you might be wondering why I felt the need to create this program.

The reason I founded Optical Success Academy is that there are core concepts that I operate in a very different fashion from other programs aimed at independent opticians. I wanted to address these core concepts to allow other practice owners to achieve their maximum potential.

What I’m going to share with you, I’ve spent 12 years studying. I’ve arrived at conclusions and developed strategies that to my knowledge no other optician in the UK has.

This is the result of looking at hundreds of optical practices, in several countries. And hundreds of strategies from many different industries unrelated to optics.

I’ve spent the last three years refining it. And I’ve put it into a form where you can easily grasp it, act on it, and instantly impact the performance of your practice.

It would mean a lot to me to share this with you because there is real opportunity for ‘switched-on’ independent opticians to thrive today in spite of what most people will tell you.

I want to help ambitious, open-minded, practice owners who are serious about building their business to do so. To shortcut the process. To reveal the hidden opportunities that exists in every practice.

How YOU Can Benefit From These Unique Systems In Your Practice

The Optical Success Academy Toolkit is my new system that will transform your business by giving you the secret keys to getting more sales and profits from your practice.

Here’s What You’ll Get:


In-Depth Practice Analysis Survey & Roadmap To Success Manual

You’ll get the actual practice analysis survey that I use with my private clients. This will be the foundation of your OSA Toolkit. This is the raw information that reveals the lowest hanging fruit, the extra profits, the biggest opportunities that exist in your practice.

This is a powerful process. It gives you clarity and enhances your ability to see the opportunities in your practice. You will find the 3 or 4 things that will deliver the biggest rewards to you.

  • You’re going to discover the extra profit that exists in every practice including yours – tens of thousands of pounds currently hidden in plain sight.
  • You’ll learn the 3 most powerful stats in your business and how to change them for astonishing results.
  • The truth about your Average Dispense Value and the step-by-step formula to move it up, fast.
  • How to create a vision for the practice and life you want, and more importantly: How to create a realistic, achievable plan for making it happen.
  • I reveal the questions you must ask to identify where your blind spots are. You’ll see once and for all what habits are holding you and your business hostage.
  • A simple technique for being personally more effective and getting more done – finally, you’ll put an end to constant firefighting, hitting the same obstacles over and over, and wasting valuable hours on things that don’t move you towards your goals.


The Optical Success Academy Quick Start Guide – Strategies for Taking the Fastest Route to Success

In your Quick Start Guide I’ll show you how to read between the lines and reveal the biggest opportunities from your practice analysis. In this exclusive video training I’ll walk through the Toolkit with you step by step and show you what your results are telling you.

I’ll go further than that too. This is where I show you the exact strategies that will work best for you and how to quickly and easily put them into practice.

In the RTS training you’ll see exactly “how to” turn opportunity into increased sales going through the till in your practice.

You’ll discover:

  • The secret to an eye exam process that effortlessly maximizes your dispense values and conversions.
  • How to effortlessly sell more premium lenses – including how a practice went from 10% to 90% AR coated lenses sales overnight.
  • Revealed: The most effective way your team can easily sell higher value frames.
  • Insider secrets about managing your stock to maximize sales.
  • 4 Foolproof Ways To Do Multiple Pair Dispenses.
  • The Most Effective Way To Sell Rx Sunglasses: trust me I’ve tried every way.
  • How to know which brands of eyewear will work best in your practice.
  • I’ll show you 3 strategies that will make your USP crystal clear and make you stand out from your competition.
  • How to use your website to promote your USP and attract your ideal customers.
  • How to create a team that is effective and enthusiastic about their work. Freeing you up to grow your practice using your strengths and doing what you enjoy. And to have more time off!
  • I reveal the 7 steps to a team bonus system that works and the critical mistakes to avoid in the bonus system minefield.
  • And exclusive case study examples from the practices I analysed. The exact opportunities that we identified and the exact strategy for taking advantage of each opportunity.

Now If You’re Wondering If Getting This Is Worthwhile, Consider This:

You may have a different type of location, a different size of practice, a different type of clientele. But the same opportunity exists for you to be stronger in your marketplace.

I’ve guided other so-called ‘ordinary’ practices to new levels of success following the same strategies I lay out in Optical Success Strategy.

There are currently 58 practices in the Optical Success Academy program. All types of independent practices, different sizes, different types of location, different local competition, different demographics and affluence levels BUT they understand that the same fundamentals apply to each and every practice.

None of the members are tied into contracts. They are all in the program because they are getting results and greatly benefiting from it. So rest assured whether you have a large city centre practice, or a small town practice, these strategies are guaranteed to work.

Kevin Count, Corner Eyecare

Glenview, Illinois

We’ve added $52,000 to our bottom line in the last 6 months working with Optical Success Academy.

My least favourite meeting of the year used to be the one with my accountant. That all changed this month when my accountant told me we’ve added $52,000 to our bottom line in the last 6 months working with Conor Heaney and Optical Success Academy.

Conor’s program has forced me to re-examine everything in my practice. We’ve refined our pricing and our processes and in just 6 months we’re really seeing the true potential of the practice.

But we’re not done yet. Because you’ll also get this extremely valuable Free bonus.


Get 3 Months FREE Trial Membership in Optical Success Academy

Here’s What You’ll Get Only With Optical Success Academy

OSA is the only place where you get full, behind-the-scenes access to what is working in one of the country’s most successful and unique practices.

Here you get guidance from an expert who practices what he preaches. OSA is the only place where you get access to a currently practicing optometrist coach and consultant.

That has real value because I can show you things other consultants can’t. Like the in-depth, private tour of Jones And Co. and Q&A sessions with my staff. Who else is able or willing to pull back the curtains and let you fire any question you like at their dispensing and reception staff? Other consultants can’t give you that kind of access because they operate from the ‘distant’ position of not having a practice of their own.

Talking about theory and ideas is much less messy than having a real practice with real staff working in it. As successful as Jones And Co. is I still have to get my hands dirty every month. They say success is cooked up in a messy kitchen. Well I’m in it, doing it, like you.

Optical Success Academy you get diverse input. It’s NOT the same old advice you’ve heard before.

A big advantages of OSA is I share strategies and paths to grow your business that are NOT the same old advice you here from most consultants. My view of what an opticians business can really be, is an expanded world view because I watch, listen and read about what is going on OUTSIDE of the UK and outside of optical industry.

The systems I teach are unique and only taught by me. You can’t get these strategies from other coaching companies. Because I developed them from the ground up in my own practice. I tweaked and refined and perfected them in my own business first before organising them into a format that is easy to share with other practice owners.

My systems such as The Eyewear Discovery Conversation, The Eyewear Styling Consultation, Dispense-Maths, and my Stock Strategies, are all innovations that come from my research and study of other industries outside the field of optics and optometry. And that is what makes them different and original and ultimately far more effective than the same old processes you’ve heard about before.

As a member you’ll get ongoing support and access to me through:

  • Look Over My Shoulder Examples – you’ll get to see what I’m doing and what’s working at Jones And Co. right now. I pull back the curtains and give you insider access to a very successful and unique practice.
  • 16 page Monthly Newsletter posted to you every month – filled with information, strategies, and short cuts for growing your practice and building a better business.
  • Monthly Masterclass Call – a group monthly coaching call with Q&A – on these calls I will go in depth into a different topic each month and you will get access to me to ask me any questions you have.
  • Access to the OSA members-only private Facebook group, giving you a network of like-minded individuals to support your growth. Learn from and get to know your fellow Optical Success Academy members.
  • Full access to the members-only OSA website which is a huge archive of masterclass calls, newsletters, templates and tools to help you take your business to the next level. I have done the work for you and give you tools you can use to get things implemented quickly in your practice.
  • Access to special OSA events including the annual OSA Conference Experience.
  • Fast Start Guide especially designed to get you reaping the benefits of OSA membership and increased sales from your very first month.

Gold Membership is a monthly investment of $297. After your Free 3 Month Trial your Gold Membership will continue with this monthly payment. If you decide not to continue with OSA Gold Membership it’s easy to cancel by emailing or calling us. There is no contract and you are not tied in. You can cancel your membership at any time.

If you only increased your sales by an extra $500 each month, you’d make more than all your money back. That’s just one good dispense in a month. Believe me, we can get you a lot more than one extra dispense a month.

The small fee becomes irrelevant when you compare it to the results that members like Kevin Count from Corner Eyecare Glenview, Illinois got: in 6 months working with Optical Success Academy they’ve added $52,000 to their bottom line.

Being in Optical Success Academy is your short cut to higher average dispense values and increased sales by getting coached, being a part of the OSA group and getting my latest strategies via the monthly calls and newsletters.

Every month I bring to the table NEW things including marketing strategies and sales processes that can make (and save you) thousands of pounds.

When you act today, you will get FULL ACCESS to Optical Success Academy for 3 months for FREE!

When you consider the real-world value of the Optical Success Academy Toolkit, and the sheer power of what you’re getting, you might be thinking…

How Much Does The Program Cost?

Well really, it should ultimately cost you zero. Think about it…

This is incredibly valuable for all independent practices. Even if you had a small practice, a low turnover and a low average dispense value and you put this system to work in your practice it will easily create additional sales of $50,000 to $100,000.

I could have charged several thousand pounds for this system because the information and strategies are that valuable.

The Good News For You Is That You’re Protected By The OSA 12 Month Money-Back Guarantee

Money Back Guarantee

Take the entire system, all of it. Do the survey, take the video training, have the 3 months free membership and full access to Optical Success Academy.

If you don’t get your investment back in 365 days (and 365 days is more than long enough to implement and start benefiting from these strategies) just return everything and you’ll get your money back immediately.

So you can try out the Optical Success Academy Toolkit and the Free Optical Success Academy Membership, implement the strategies, and if they don’t work for you, then you don’t pay.

The Optical Success Academy Toolkit and system is just 3 payments of $297. (Each payment will be 30 days apart)

Frankly, this is a very low fee. But I wanted to make this accessible to ANY independent optician. And I’m passionate about helping independent opticians thrive, especially today with the odds increasingly being stacked against you.

Just one extra dispense you otherwise wouldn’t have gotten will more than make up for the price of this system. Never mind the extra thousands of pounds per year you’ll make when you increase your average dispense values. Even if you only managed to increase your average dispense value by $50.


This is not for you if you just want to listen along and hear a few “ideas”. What you do with this is entirely up to you. Education itself won’t make you rich. At the end of the day, you are in control of your future… so only you can decide what’s going to happen.

This is for you if:

  • You are serious about increasing your average dispense value by at least $50 to $100.
  • You are serious about implementing new strategies and building a better business.
  • You are serious about creating the practice and life you want.

It’s Easy To Get Started! Here’s What To Do Next:

If you are ready to better your business and your life, you can get your Optical Success Academy Toolkit and Free Optical Success Membership by clicking below to register:


Alternatively send an email to

Act Today And Get These Additional Fast Action Bonuses!

One of the key habits you’ll develop in Optical Success Academy is the habit of taking action. Procrastinating, delaying, putting things off will only cause you frustration and will not change your business. Only action and implementing will move you towards your goals.

And to start on the right foot, if you request your OSA Toolkit within 14 days of the day we send this report to you, you’ll receive these extra fast action bonuses worth over $500.

Bonus #1 – One Hour Fast Track Call – this is a small group coaching call with me so you get your specific questions answered and I will help you prioritise and create an implementation plan for your practice

Bonus #2 – How Any Practice Owner Can Get More Time Money and Freedom From Their Practice (CD)

Bonus #3 – How To Differentiate Your Practice To Effortlessly Attract New Clients (CD)

Bonus #4 – How To Maximise Conversions In The Test Room (CD)

Bonus #5 – How To Create Dispensing Opportunities Out Of Thin Air (CD)

Bonus #6 – A 30-Minute Orientation Call with my personal assistant Carina Fry to help you navigate the members website and all the resources you will have, and get you up and running with OSA and benefiting from it as quickly as possible.

Act Today And You’ll Get All 6 Fast Action Bonuses

Take The Next Step:


Alternatively send an email to

The investment in the program is just 3 payments of $297 (each payment is 30 days apart).

After your 3 month membership it will continue at $297 per month but you are not tied in and can cancel at any time.

You also have a 12-month money back guarantee which means if you feel you don’t get value from the program you can return everything and get your money back with no hassle.

If after all this information you still have any questions just email my assistant to

I look forward to working with you very soon!

This is going to be a life changing experience for you and your business!


ch signature

Conor Heaney

Director, Optical Success Academy

P.S. Remember you’re protected by my 12 Month Money-Back Guarantee so there’s no way you can make a mistake. You have a full 365 days to try my system with no risk at all. And with Optical Success Academy there is no contract and you are not tied in. Just go to the website below to get started and I’ll look forward to working with you.

Go Here To Order Now:


Alternatively send an email to