Marketing for Optometrists
Optical Success Academy brings you opticians marketing and business coaching that will take your practice to the next level. Since 2014 I’ve been working with independent opticians from the United States, the United Kingdom and Europe experiencing terrific results. My systems and marketing have been tested and proven to work in any area regardless of your location or the size of your market.
Dear Fellow Independent Optician,
- Are you struggling to attract new clients through the door?
- Is it a challenge to get your staff to perform at the high level needed to thrive as an independent business?
- Do you need to refine your patient base to get rid of time wasters and spend more time with the clients who spend money with you?
- Do you lose too many clients to the multiples and your competition?
- Are you already successful, but you’re always looking for NEW ways to take your business to the next level?
My name’s Conor Heaney, Director of Optical Success Academy.
OSA is the only coaching and marketing organization for independent opticians where you get to ‘look over the shoulder’ and see real-world proof and results of every strategy in action. There is no theory here. I am a practicing optometrist, running a unique and successful independent opticians in the UK with an $1,000 average dispense value, $1.4Million+ turnover, and with a small dedicated team, while I work in the practice just one day a week.
Now, it seems independent opticians face new competition daily. Yet I’m here to tell you that you could increase your average dispense value by $150 to $250 and I can prove it.
I’ve been working with independent opticians all over the United States, United Kingdom and Europe experiencing terrific results.
- Highly successful $1.4million+ turnover practices who have the ambition to be even more successful.
- Solid $700K-900K practices who are very comfortable but want to get to the next level.
- And some at the other end of the scale – small operations where the owner does most of the work but sees little financial reward, and is searching for the path to success.
My systems and marketing have been tested and proven to work in any area regardless of your location or the size of your market.
I’ll show you everything I know about how you can increase your average dispense by $150 – $250 and Re-Engineer Your Business To Give You More Money, Time and Freedom.
“Learn what 95% of all independent opticians don’t know and find out about the NEW and PROGRESSIVE way to operate an independent opticians practice.”
About Conor Heaney And His Practice
Conor Heaney is a practicing optometrist and director of Jones And Co. Styling Opticians – where he has refined a unique approach to an optical practice. By creating a niche practice, developed specifically with their ideal client in mind, he has been able to grow the practice by over 50% in the last 4 years with an average dispense value of $1,000.
In the last 10 years Mr Heaney has invested over $100,000 educating himself about business, marketing, sales choreography, and delivering world class customer experiences. Most of what he has learned has come from outside the optical industry and he has focused on finding ways to apply these principles to running a successful optical practice.
He is the author of “The Definitive Guide to Choosing Glasses That Make You Look Good – The 6 Common Eyewear Buying Mistakes and How To Avoid Them.” This is a book for consumers to help them make educated decisions about their eyewear.
Many of his articles have been published in Optometry Today and Optician magazines. He was on the panel of experts at Independents Day 2014.
CONOR HAS BEEN FEATURED IN
In 2014 Conor Heaney won an international marketing award for his successful growth of Jones And Co. Styling Opticians.
He is a contributing author to marketing expert Dan Kennedy’s new book – No B.S. Marketing To The Affluent 2nd Edition.
His practice was recently in the news because it was selected by Pinewood Films as the backdrop for the opening scene of their new film starring Jude Law, Colin Firth and Nicole Kidman.
Conor is a sought-after coach to independent opticians and helps them to grow their businesses using his success strategies and tools.
Find out more about Conor Heaney’s approach by requesting the free report.
- The extra profit that exists in every practice including yours – tens of thousands of dollars currently hidden in plain sight.
- The secret to delivering an experience that makes clients happily spend more money with you – this secret makes it possible to increase your average dispense by $150 to $250.
- Revealed: How your team can easily sell higher value frames.
- How to know which brands of eyewear will work best in your practice.
- How to create a team that is effective and enthusiastic about their work. Freeing you up to grow your practice using your strengths and doing what you enjoy. And to have more time off!