What Every Optometrist Should Be Asking Themselves In The “New Normal”


The ‘new normal’ is a phrase that is bandied about an awful lot. I’d confidently bet it has slipped into your day to day vocabulary, like it has into mine, but let me slam on the brakes right here, my fellow optometrist. I have a vital distinction for you. The media, politicians, your friends, family, [...]

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Have You Not Been Paying Enough Attention To Your Profits For Too Long?


The average optometry practice owner may find the idea of building a stronger and more profitable practice distasteful, somehow unethical, beneath them, but what really happens if you become more profitable? You improve your practice in every way to the benefit of everyone who comes in contact with it. How? As an example, let’s look [...]

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A Pandemic Proof Independent Optometry Practice


The mission at my independent optometry practice, Jones & Co., has always been to help clients look good and feel good in glasses. We do this with our unique blend of amazing independent eyewear, unrivaled optical expertise, and customer service that is personal and makes every client’s day! So how does this translate to a [...]

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Build Your Recovery Plan For Your Independent Optometry Practice


The worst of the shock is over. If you want to be successful and come out ahead of the game after all this, it’s time to pivot from crisis to opportunity and start creating the practice and life that you truly want. Never let a crisis go to waste. It’s an opportunity to do things [...]

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Business Survival Checklist For Independent Optometrists


Would you like a guideline on how to best manage your optometry business while navigating this uncertain time? Here’s a peek into exclusive advice from Conor Heaney, founder of the Optical Success Academy, and an independent optometry practice owner. In the Optical Success Academy, we offer the blueprints on how to run a successful independent [...]

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How Rachel Grew Her Eyecare Business By 35%


Have you ever Googled “how to run a successful optician’s business?” That’s what Rachel Murray did, here’s what happened… Rachel Murray, owner of Rachel Murray Eyecare, was working 6.5 days in her 5-month-old optometry practice. That means no full days off! For an optical business owner, no matter where you are, what situation you’re in, [...]

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How I Set My Independent Optometry Practice Apart And Beat The Corporate Box Stores


Most optometry practices by definition are ‘average’. They look the same. They are run the same. They have the same problems. And they achieve the same average results. That’s because the ‘average practice’ owner spends their time watching and copying what everyone else is doing. And they keep doing things the way they have always [...]

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